1 in 10 US professionals would buy iPhone, new survey sheds light
A new survey from ChangeWave Alliance shows that 9% of its respondents would be very likely or somewhat likely to buy the Apple iPhone when it becomes available. Another 7% said they'd buy it for someone else.
80% of those who said they'd buy the iPhone would replace their existing mobile phone, whilst 10% would use it in addition to their current cell phone.
Interestingly, it's not the feature set that is putting off those who don't want to get an iPhone. 55% said their current phone is sufficient, whilst 28% said the price was too high, and 7% were miffed at having to use Cingular. Only 2% responded that they didn't like the features or touch screen interface.
When asked what price they would consider buying an iPhone at, a figure around $200-$300 would see a double-digit surge in demand.
Potential impact on service providers and other phone manufacturers is another interesting one. Cingular shot up in popularity when consumers were asked, if considering it, which network they would switch to, up to 22% from 14% in a survey carried out in October 2006. The other three networks represented fell, with Verizon down from 28% to 25%.
Of the mobile phone manufacturers, Motorola took the biggest hit in the latest survey, down to 24% from 33% amongst those consumers planning to purchase or upgrade to a new phone. Apple took 6% of the share - obviously they weren't a contender in previous surveys.
Of course, there's no conclusive evidence that Apple is wholly draining support from other manufacturers, but nevertheless it's a trend that the industry has to keep an eye on.
Apart from the fact that the iPhone doesn't hit shelves for at least 3 months yet, what's also interesting is that the ChangeWave Alliance group of 10,000 people is formed of business, technology, and medical professionals. This surely dents the argument that the iPhone is no good for business. These people aren't stupid either - they're on the cutting edge of technology use. Encouraging results for Apple and means they're likely to hit their forecast 10 million units sold in 2008.
The whole survey can be seen at Seeking Alpha.
Related stories:
- Avi Greengart gives positive analysis of the iPhone
- Steve Jobs talked tough to get Apple's own way with iPhone
- Aussie telco Telstra slams the iPhone: it's doomed!
Powermat: Revolutionary Gadget Charging
Came straight to this page? Visit www.iphonic.tv for all the latest news.
