Goldman Sachs predicts iPhone will sell to iPod users, 'next big growth phase' for Apple
The latest piece of iPhone related research comes from investment bank Goldman Sachs, who think that Apple will easily sell 14 million iPhones during the 2008 holiday season, based on research carried out in the US, Britain, China, and India.
From those surveyed, Goldman Sachs equated that the equivalent of 75% of current iPod owners would buy an iPhone. Just under half of potential iPhone buyers were respondents who have never owned an iPod. I'll let you work out how that maths works.
The survey was carried out in January, before the iPhone was announced, by analyst David Bailey, who said, "Some of the concerns about the unwillingness of consumers to switch carriers to get the handset they want seem misplaced, with 30 percent of UK respondents and 15 percent in the US suggesting that they would switch,"
Bailey assumed that in 2007, 25% of current video iPod sales would be 'lost' to the iPhone, rising to 50% in 2008. That's not a huge problem, though, given that the iPhone is a natural, and lucrative, extension to the iPod range.
If iPod users really do flock to the iPhone, either as an upgrade or additional unit, then Apple's future definitely looks rosy.
Related stories:
- Second generation iPhone with 3G coming early 2008?
- 1 in 10 US professionals would buy iPhone, new survey sheds light
- Consumers won't pay for a $500 iPhone, another survey suggests
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