Teenagers know about the iPhone - one-quarter would buy
A recent PiperJaffray survey of around 500 high school students at 11 schools around the US has shown that 85% of them have heard of the iPhone, and of those, 25% are keen to buy one.
"We believe that the teen demographic is a critical component of long-term growth in [the iPhone and iPod] markets, and Apple is clearly leading the category, said Gene Munster, a Sr. Analyst at the firm. "Among high school students, it is clear that Apple is successfully carrying its brand from the media player market into the mobile phone space."
The average age of respondents was 16.6 years old; 58% were female, 42% male.
Related stories:
- One million US consumers wait for the iPhone
- Goldman Sachs predicts iPhone will sell to iPod users, 'next big growth phase' for Apple
- Consumers won't pay for a $500 iPhone, another survey suggests
(Via Apple Insider)
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