Glenn Lurie on iPhone: just so many things that the price will not be an issue
The Seattle Times has just published an interview with Glenn Lurie, AT&T's president of national distribution, about the iPhone.
He's extremely upbeat and enthusiastic about the iPhone, as every senior AT&T executive has been. He talks about the price not being an issue because there are so many features on the iPhone that it will blow people away once they experience it.
He continued to speak very highly of Apple as a company, and Steve Jobs as its leader.
Asked about his favourite iPhone feature, he said, "I don't know if I can answer that. It's a pretty incredible browsing environment. That's the first part that I think will blow people away. It's the first widescreen iPod they've ever done; it is very, very good, works extremely well.
I think the other thing people haven't really thought through is that Apple's so good at simplifying things. That's just what they're known for; they've really simplified the phone. The standard phone applications are really intuitive, whether it's receiving a phone call, putting that person on hold, adding another party and bringing a conference call together."
He also said that giving customers full browsing capabilities wouldn't hurt AT&T's other services, such as directory assistance, because people will be encouraged to take an unlimited web browsing plan when they sign up for the iPhone.
"I think this is going to create a new way people use handheld devices because the browsing experience is as good as the PC browsing experience. So I think it's not going to hurt us at all. I'm excited about what it will do for the industry in terms of how people view mobile browsing," he continued.
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