iPhone is so cool, even videos cause drooling: 90% say iPhone better than their current phone
A new survey from Strategy Analytics suggests that 90% of mobile users rate the iPhone experience superior than their current handset — and that's without laying a finger on the hallowed phone.
“An overwhelming 90 percent of respondents gave the iPhone higher marks than their own handset and over 40 percent of respondents rated the iPhone much better across key functional categories--including music player, web browsing, voice mail, and phone call management--indicating real innovation in designing a user experience,” said Harvey Cohen, President of Strategy Analytics.
This was based purely on respondents watching Apple-created video presentations of the iPhone.
Of course, it's all very well for people to be impressed with the perceived iPhone features, but that has to be balanced with the realities of price and availability, as other surveys, including our own, testify.
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