Latest survey suggest "only" 6% of mobile users will buy an iPhone. Great!
According to the latest survey results, from Markitecture, only 6% of the 1,300 US residents questioned about the iPhone planned to buy one in the next 12 months, whilst 67% said there was zero chance that they'd buy one. The main reason? Cost. All those surveyed owned and paid for their own mobile phone.
Is any of this surprising or worrying? Not really, I'd suggest.
Apple is targeting 1% of the mobile phone market (which is effectively saturated, so we're really talking around 1% of current mobile phone users).
Even Ballmer is predicting 3-4% and he's against Apple.
So 6% is great!
That's a LOT of iPhones.
In other results, 77% said they were aware of the iPhone, with 41% rating the iPhone as excellent or very good, with 21% rating it as fair or poor. Impressive for a product that no-one's touched yet.
Singletons were twice as likely to purchase an iPhone than those who were married. Presumably this comes down to disposable income.
"While 6 percent may appear low for a high-profile product launch, it actually would be very strong for the cell phone market," Markitecture writes. "The highly successful Motorola RAZR, the #1 phone in the world for some time after its launch in 2004, achieved a 6 percent market share at its peak."
(Via Ars Technica)
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