Shiny iPhone Survey Results: Part 1: Who's getting an iPhone?
Yesterday I published the main findings of our UK iPhone survey.
Today I'll look at who's most likely to be getting an iPhone when it arrives later this year.
Getting an iPhone? It depends on what Apple gear you have already
7.6% of all respondents said that they'd definitely be getting an iPhone, but that number dropped to just 0.8% of people who don't already own any Apple products.
That rises to 8.3% of those who own an iPod Shuffle, 12.9% of those who own an iPod Nano, and 12% of those who own an iPod or iPod Video. iPod users are definitely keen to get their hands on an iPhone, and generally the more expensive their iPod, the more likely they are to get an iPhone.
60.7% of Shuffle owners said that they were seriously considering the iPhone, depending upon the deal, compared with 46.2% of all respondents. 45.6% of Nano users would consider it, and 50% of iPod users.
How expensive is your iPod?
Interestingly, the more expensive the iPod, the less outright "definitely not" responses were given. 4.8% of Shuffle owners said no, compared to 3.4% of Nano owners, and 2.5% of iPod owners.
Looking at all iPod owners (70% of all survey respondents), 10% said they were definitely getting one, with 51.3% seriously considering it, 17.1% getting it if nothing better came along, 18% unlikely to buy it, and 3.5% definitely not buying it.
Overall, 7.6% of respondents said that they'd definitely be getting one. A massive 46.2% said that they'd seriously consider getting an iPhone, but only if the available deal was attractive. 17.4% said they'd get it if nothing better was on the market, while 23.9% said that they were unlikely to get it, and 4.8% said they'd definitely not buy an iPhone. Generally, then, iPod users are more positive about their desire for the iPhone, presumably because of their existing trust in similar Apple products.
Mac owners hungry for iPhone
Looking at the sixth of respondents owning either a desktop or notebook Mac (note that the question stipulated Mac, not any type of PC), 22.1% said they were definitely getting an iPhone, with 51.2% seriously considering it, 12.8% getting it if nothing better comes along, 10.5% unlikely to buy, and 3.5% definitely not getting it.
Though the sample size is smaller, and will include a large portion of iPod owners, it does seem that those owning more expensive Apple gear are more likely to seriously consider getting an iPhone.
Battle of the sexes
While you might imagine that men would be more likely to go for the iPhone than women, the results were fairly evenly matched. Irrespective of Apple gear owned, 9% of men and women said they were definitely getting an iPhone. 47.9% of female respondents were seriously considering it, compared with 45.7% of men. 17.1% of men would get it if no better phone was on the market, to 16.1% of women, and 28.1% of men were either unlikely or definitely not getting the iPhone, compared with 27% of women.
Age of the iPhone
When it comes to age, 16-24 year-olds are more than twice as likely as to get the iPhone (16%), with 25-34 year-olds hovering about the average (7.5%), and then decreasing to 5% of 35-44s and 2.8% of 45-54s. Interestingly, 11.8% of 55-60 year-olds are definitely getting one, though this is a smaller sample group.
25-34 year-olds are the most likely to want the best deal on an iPhone, with 51.6% saying that they're definitely considering the iPhone but it depends on the deal. 16.4% of them will be shopping around, too.
40.7% of 16-24 year-olds are definitely considering the iPhone, with 19.8% shopping around, while 46.4% of 35-44 year-olds, 38.9% of 45-54 year-olds, and 47.1% of 55-60 year-olds are considering it.
The 25-34 age range are also the second least likely to get the iPhone at all, although about 30% of those aged between 35 and 54 are unlikely to get it.
It does seem as if under 25s are the most positive about the iPhone, while 25-34s are more conscious of what deals are on offer. This may well be because they're highly targeted by mobile phone companies, have a potentially better financial history, and can more easily get the deals they want.
That's a more detailed breakdown of who's getting (or not getting) the iPhone. Tomorrow I'll look at whether the price is right, then move on to the all important best features and possible flaws. After that comes the networks and the rivals.
More survey news:
UK's biggest iPhone survey: iPhone looks great, it's expensive, 7.6% want one
Shiny iPhone Survey Results: Part 2: The price is right
Shiny iPhone Survey Results: Part 3: iPhone's best features
Shiny iPhone Survey Results: Part 4: iPhone's let downs
Shiny iPhone Survey Results: Part 5: Network issues
Survey Results: Part 6: The Rivals
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