Greenpeace challenging Apple and consumers over environmental impact of iPhone
Greenpeace has been hard on Apple in the past, placing it at the bottom of a league table of environmentally-friendly electronics companies.
In its latest campaign, it's targeting Apple, and potential iPhone customers, to ensure that the new device is as green as possible.
Apple will have already made its decisions about materials used in the design of the first batch of iPhones, but Greenpeace are hoping that consumers will see beyond the shiny allure, and hold Apple to account for any decisions it's made. Not that the average consumer is going to crack open their $500 pride and joy and start scientifically analysing its make-up.
Greenpeace hope that Apple has avoided using the most toxic chemicals, such as brominated flame retardants and Polyvinyl Chloride, as well as providing a global “take back” policy which results in high reuse/recycle rates and reduces waste, and including a removable battery so that failed iPhones aren't sent to waste prematurely.
We'll have to wait and see what the outcome of Greenpeace's report is once they get their hands on an iPhone.
(Via iPhone FAQ)
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