iPhone UK: What Steve and Matthew wouldn't say
Product launches are often as interesting for what isn't said as what is. Here's a quick rundown of what the two men in charge — Apple's CEO, Steve Jobs, and O2 UK's CEO, Matthew Key — refused to be drawn on:
Starbucks Wi-Fi
Q: Is the same deal with Starbucks coming here?
A: Steve: "You'll have to ask Starbucks about that. They love the UK."
In other words, we have no control over them so don't ask.
Revenue Sharing
Q: What's the revenue sharing from data and device sales between Apple and O2?
A: Steve: "Unfortunately, we're not going to go into that, but good question! Sometimes you get what you pay for."
Ouch! Must be high, though O2 are the ones suffering if so.
iPod Touch
Q: Were you aware that the iPod touch was coming out when you were negotiating the iPhone deal?
A: Matthew: "One of the great things about working with Apple is they are always moving forward."
Other European Launches
Q: Can you be more specific about other European countries?
A: Steve: "We're here to talk about O2 UK, and that's all we're willing to talk about today."
Thanks to Engadget's live blog for the enlightenment (including photo).
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iPhone UK: Just how "unlimited" is the O2 data plan?
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iPhone UK: How much free Wi-Fi can you get?
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This is an awful deal even for such a wonderful phone. Look at O2s current £35 18 Month tarriff and its 600 mins talk and 1000 texts!
The iphone one is 200 for each. Thats just awful. How many of us need unlimited data plans, a very select few. Apple and O2 have made a serious error here trying to replicate the U.S.A. model in Europe.
Posted by: Lee | September 18, 2007 4:32 PM