Phones4U put on brave face regarding UK iPhone

Phones4U has said that the launch of the iPhone in the UK presents it with a great opportunity, despite the fact that The Carphone Warehouse is the only independent mobile phone retailer authorised to sell the phone for Apple and O2.

"The iPhone is one of a number of fantastic handsets due for launch in Q4.There will be a great buzz on the high street and this will accelerate the adoption of all music-enabled handsets," wrote Commercial Director, Scott Hooton, in a memo to all staff, being quick to point out that 3G handsets "such as the Nokia N81 and Sony Ericsson W960i have higher levels of functionality than the 2.5G iPhone."

Maybe. maybe not. Let's face it — most retailers and networks who have been frozen out of the iPhone deal are now retaliating with some form of alternative marketing spin.

(Via Mobile Today)

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