Apple UK iPhone ads appear online

Perhaps I've been watching the wrong (or no) commercial TV stations, but, with less than a week to go, I've seen NO adverts for the iPhone on TV. Have you?
Fortunately, there are anglicised versions available on the Apple UK website.
They're very similar to the US ads, but with an English accent. The newspaper has changed to The Guardian. That "love it hate it" background music is still there. Oh, and of course, it's all "O2" now.
I'm travelling into London today, so I'll report on whether there are any iPhone posters around.
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