GEAR4's CEO talks of the iPhone "disrupting" the market
Tom Dudderidge, the CEO of Disruptive Ltd and owner of the GEAR4 brand, today spoke of how the iPhone would disrupt the market.
“Like the iPod, the iPhone is set to disrupt the market and raise consumer expectation," he said. "Until now, the big brands in the mobile phone industry have only really successfully integrated the camera function into mainstream handsets. Now the iPhone combines a camera, email, web browser and, most importantly, the iconic iPod.”
“The mobile phone market recognises Music on the Mobile as a huge growth opportunity but has yet to truly capitalise on it. The great strength of the iPhone is not only in Apple’s design and user-friendly interface, but also its key competitive advantage of seamless integration with iTunes, the software which currently monopolises the music download industry.”
“The introduction of the iPhone to the mobile phone industry will ultimately increase competition and provide a better choice of products and services for the consumer. As a company with both iPod and mobile phone accessories in our range, GEAR4 is in the perfect position to help retailers achieve the potential of this high-growth market and deliver against consumer needs.”
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