UK phone retailers in for bleak Christmas thanks to iPhone, analysis suggests
Callidus Software predicts that mobile phone retailers in the UK may face a bleak Christmas because of the iPhone's recent launch.
The need for competing retailers to offer attractive, alternative handsets to the iPhone is great.
"Competition in the UK mobile phone retail market has long been intense but the iPhone's arrival has changed the game," said Bill Schuh, vice president for Europe at Callidus Software. "There is a sales frenzy as retailers try both to lure away customers to the iPhone and provide alternatives to it. It means that daily management of how the salesforce and channel are compensated with incentives has become critical. But unless retailers find a more effective, instantaneous way to do this, they face a bleak Christmas once the dust from the iPhone launch has settled."
Surely it can't be that bad, though. You don't have to look very far to find people who don't like the iPhone, or who do like it but can't buy one or won't sign up to O2, so it shouldn't be too difficult to shift other mobile phones with similar features.
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