Apple must drop iPhone ads over false speed claims

Yet again Apple has been stung by the Advertising Standards Authority over exaggerated claims of the iPhone 3G's speed.

The ASA obviously thought that the Great British public would be too stupid to assimilate the phrase "really fast" with the accompanying on-screen message "network performance will vary by location" to figure out that speed (like on any mobile or fixed broadband connection) would vary.

Seventeen viewers obviously did think something was amiss, and complained to the ASA. It's not clear whether these were iPhone users or just people that liked to complain. We have yet to correlate their complaints with those who moaned about the Russell Brand/Jonathan Ross phone calls.

The ASA said that viewers would be likely to think that the iPhone 3G was as fast as it was in the advert.

In other news, the ASA banned all the car adverts that depicted empty, open roads and high speed driving as being unrealistic.

(Via Daily Record)

Powermat: Revolutionary Gadget Charging

Came straight to this page? Visit www.iphonic.tv for all the latest news.