Barclaycard creates "Waterslide Extreme" iPhone game
Whatever you might think of companies creating games for the major purpose of marketing to potential customers, when done right you can still end up with a decent application.
Enter Barclaycard, which has just announced its new Waterslide Extreme game for the iPhone, coinciding with another showing of its advertising campaign.
The objective? Steer a character down an increasingly difficult waterslide in the quickest time, collecting points and avoiding objects.
Barclaycard's head of advertising and sponsorship, Paul Troy, said that this was a "first in financial services".
I have to say, the video demo does make it look very cool, and if it's free (unconfirmed at present) then so much the better. It'll be available from mid-July.
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