Last week I spoke to Martin Wilson, Head of Yell.com mobile marketing, about the coming iPhone, how it will fit into the UK mobile space, and how his mobile service might fare when the might of Google arrives on it.
Martin talked about the challenges facing Apple as they enter the mobile marketplace, but was impressed at the amount of 'buzz' that Apple had managed to create - most of it by fans and journalists - before the iPhone even launched.
He also said that it would be interesting to see how Nokia, Motorola, and the other big mobile players, respond to the iPhone as it rolls out in Europe.
Martin spoke about how important it was for Apple to respond to and iron out problems with the first iPhone as soon as they occurred. He also noted the issue surrounding battery replacement, and how with an average 400 charges, as cited by Apple, owners may need to have the battery changed in little over a year's time.